The missing manual on how to apply Lean Startup to build products that customers love

The Lean Product Playbook

is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.

If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:

Determine your target customers

Identify underserved customer needs

Create a winning product strategy

Decide on your Minimum Viable Product (MVP)

Design your MVP prototype

Test your MVP with customers

Iterate rapidly to achieve product-market fit

Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find

The Lean Product Playbook

an indispensable, hands-on resource.